The aim of the project is to realize a perfect synthesis between a high quality professional monitoring of fitness/physical performances and the social aspects of sport and fitness, the possibility to share own info and data and, why not, make challenge all over the world.

The project proposes the development of a system composed by a sensorized t-shirt connected to a small sized device dedicated to the detection of different phisiologycal information like heart rate (or EKG), breathing frequency, steps and kind of activity (rest, run, walk, ...); the device will transmit all the information gathered from the user to the iPhone by means of a wireless connection (Bluetooth® protocol).

A dedicated application, running on the user’s iPhone, will guarantee data visualization and general management (saving, scheduling and profiling).

The basic concept is that of providing the user with a portable and wearable physiological parameters monitoring system which can be accessed and managed directly from his/her iPhone thus expanding and completing its benefits (e.g. listening music) in this particular context of use in respect of his training program.

A specific website will be created to host the community in order to allow users to discuss and compare their performances and results guaranteeing an user-to-user exchange of opinions, suggestion and discussions regarding preparation and personal training with the possibility to fix goal for the next runs and start challenge with other people.

Last but not least the Loop project will be able to update your profile on social network (eg. facebook, twitter) with your last performance.